Prayas Analytics allows businesses to continuously analyze and understand their existing data feeds. Our three-part solution lets you monitor continuous data, test new changes, and predict customer behaviors to optimize your checkout processes and increase your bottom line.
Brick-and-mortar businesses are sitting on troves of untapped data. With the Prayas solution, monitoring metrics such as engagement rates, waiting times, and customer abandonment becomes instantly accessible. This means if there’s ever an important change at one of your stores, you can act on it.
This is the true power of the Prayas platform. Prayas Analytics brings the popular concept of A/B testing from the online world to the offline world. After analyzing the initial data, we work with you to brainstorm tests that you can run to increase efficiencies throughout your store. Through this continuous testing, you are able to constantly implement new ideas and improve the customer experience.
One of the keys to realizing maximum value of any analytics solution is to not only analyze what customers have done in the past, but to also predict what customers are going to do in the future. Prayas Analytics’ predict platform leverages several custom-built statistical models that optimize checkout processes based on future customer behavior.